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FASHION/CONSCIOUS
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‘Fashion 2.021 Antwerp – Fashion/Conscious’ is the ambitious reopening programme initiated by MoMu – Antwerp's fashion museum, in collaboration with the city of Antwerp and VISITFLANDERS. Starting from the opening weekend on 4th and 5th September 2021, until January 2022, MoMu will offer a line-up of fascinating exhibitions, open-air projects, city walks and activities. The overarching theme: the global transition and meaningful shifts within the world of fashion. The ‘2.0’ in Fashion 2.021 also symbolises the general reset within fashion that was accelerated by a period of global crisis, beginning in 2020.

Emotion is the key focus in the opening programme, since feelings are a key catalyst for change. For this reason, the impressive line-up includes a city-wide festival that aims to inspire international visitors and Antwerp residents alike, to explore and experience fashion in a new way. The name ‘Fashion/Conscious’ is significant on three levels: the conscious discovery of fashion as an industry in evolution, both in terms of digitisation and the designer's role, but, on the other hand also the growing consciousness that fashion consumers have on the ecological sustainability of their clothing. At the same time, ‘Fashion/Conscious’ emphasizes the classic meaning of lifestyle and the way you choose to dress or whether you are in the know. Finally, it is also about being aware of Antwerp's role as a fashion city.

MoMu spreads fashion culture
throughout the city

MoMu aims to establish Antwerp's international status as an innovative and fashion-conscious city. A city that is not only the ultimate destination for the international fashion lover, but also dares to question itself.

The campaign for the opening programme ‘Fashion 2.021 Antwerp – Fashion/Conscious’ features a series of striking images throughout the city, which specifically aim to elicit emotion and hope to promote essential social dialogue.  The series was created in collaboration with 6 designers, ranging from established names, such as Walter Van Beirendonck and Raf Simons, to new talents: Glenn Martens, Marine Serre, BOTTER and Supriya Lele.

© Hanna Moon

© Hanna Moon

210317_hm_momu_shot_0...
FASHION/CONSCIOUS
MoMu spreads fashion culture troughout the city

‘Fashion 2.021 Antwerp – Fashion/Conscious’ is the ambitious reopening programme initiated by MoMu – Antwerp's fashion museum, in collaboration with the city of Antwerp and VISITFLANDERS. Starting from the opening weekend on 4th and 5th September 2021, until January 2022, MoMu will offer a line-up of fascinating exhibitions, open-air projects, city walks and activities. The overarching theme: the global transition and meaningful shifts within the world of fashion. The ‘2.0’ in Fashion 2.021 also symbolises the general reset within fashion that was accelerated by a period of global crisis, beginning in 2020.

Emotion is the key focus in the opening programme, since feelings are a key catalyst for change. For this reason, the impressive line-up includes a city-wide festival that aims to inspire international visitors and Antwerp residents alike, to explore and experience fashion in a new way. The name ‘Fashion/Conscious’ is significant on three levels: the conscious discovery of fashion as an industry in evolution, both in terms of digitisation and the designer's role, but, on the other hand also the growing consciousness that fashion consumers have on the ecological sustainability of their clothing. At the same time, ‘Fashion/Conscious’ emphasizes the classic meaning of lifestyle and the way you choose to dress or whether you are in the know. Finally, it is also about being aware of Antwerp's role as a fashion city.

210317_hm_momu_shot_0...

MoMu aims to establish Antwerp's international status as an innovative and fashion-conscious city. A city that is not only the ultimate destination for the international fashion lover, but also dares to question itself.

The campaign for the opening programme ‘Fashion 2.021 Antwerp – Fashion/Conscious’ features a series of striking images throughout the city, which specifically aim to elicit emotion and hope to promote essential social dialogue.  The series was created in collaboration with 6 designers, ranging from established names, such as Walter Van Beirendonck and Raf Simons, to new talents: Glenn Martens, Marine Serre, BOTTER and Supriya Lele.